Tuesday 21 July 2015

Salesforce Facebook Twitter Integration Workaround

Have you ever come across a need when you need to listen to a particular handle on Facebook or Twitter? We most of us have come across, let it be while implementing service cloud to hear issues people posting on Social or while doing Sales cloud implementations looking for what people are looking at or new leads.

To implement these on searching web, most people will come across many fancy third party tools and integrations created. I have a simple workaround for simple integrations related to handling one or multiple handles, without spending a single extra penny.

Step One :

Create an email service (Email to Case, Email to Lead or Custom Email Service) To handle your use case, like creating a case while somebody mentions your handle on a social account with some specific key words like "Dispute" , "Not Happy" or any other Hash tags (Would need to parse the email body with a simple "Like" search or a more advance "Regular Expression Search".) and create a simple case using Email to Case. Or create a Lead or data in any other custom record.

Step Two :

Redirect the emails from registered email id of those handles to this account and based on Subject lines like (Somebody mentioned you on Facebook or twitter) you may process the mail further or discard it on the gates.

And just with these few simple steps and workaround you have your own integration created.

While capturing the email you might also want to capture the replyTo in the email service you have written so that from the Salesforce itself you may post your reply on Social network!! Is it not easy and great! 

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